Customer Support

Corporate Responsibility Governance

For more than a century, Xcel Energy has had the privilege of serving customers and operating in hundreds of communities across its eight-state service territory. We have accomplished this by never losing sight of our responsibilities and the understanding that our success is uniquely tied to the success of those we serve.

Building the Future, Today

Our corporate vision is to be the preferred and trusted provider of the energy our customers need. To fulfill this, we view our success today and in the future not simply as a measure of profit but equally as our broader impact on the public good. We have a tremendous obligation and opportunity to power people’s lives and possibilities with energy that they can trust to be safe, affordable and progressively clean. We work every day to deliver on these requirements for customers and other stakeholders through our focus on the following environmental, social and governance responsibilities.

Environmental Responsibility

Managing natural resources and protecting the environment

We are committed to minimizing and carefully managing our environmental impacts and providing transparent disclosure. As an early adopter of renewable energy, we are leading the clean energy transition and managing the risk of climate change through our bold vision to serve customers with 100% carbon-free electricity by 2050. By reducing carbon emissions, we also decrease other environmental impacts, such as air emissions, waste and water use. Our communities can count on us to protect the environment, and this includes supporting stewardship and conservation projects through our community investment — projects that further enhance and preserve the places where we live, work and do business.

Social Responsibility

Supporting the people and places we serve

We serve people, helping to run their homes and businesses and providing comfort and convenience. We continually strive to create value by offering products and services that our customers want and need, and operating in a way that protects the public and drives economic growth. We support our local communities as a partner in economic development, by assisting customers in need, and giving of our time, talent and financial resources. Building stronger communities is fundamental to our business.

Running a successful business and cultivating a strong workforce

Now more than ever, we are investing in the processes, technology and clean energy that will enhance our service for the future, while maintaining reliable, affordable energy. Our focus is on continuous improvement. This means carefully managing costs and a responsible supply chain, encouraging innovation and ensuring a secure and resilient energy grid for the future. As an employer, we provide a safe and rewarding workplace, one that values people and their contributions and reflects the diversity and strengths of our communities. We operate in a rapidly changing industry, driven by new technologies and evolving customer expectations. Cultivating a workforce that is equally dynamic, highly skilled and customer focused is one of our most important investments.


Maintaining strong governance practices

Our proven track record of strong financial and operational performance is rooted in a foundation of sound corporate governance and oversight. It starts at the top through a board that is diverse, engaged and experienced. With a strong independent lead director, 12 of our 13 board members are independent and five self-identify as female and/or minority. Together, they bring the diverse perspectives and experience our company needs to be successful. Through annual strategy sessions and other best practices, we effectively manage risks and opportunities, including those related to our environmental and social responsibilities. Throughout Xcel Energy, we continue to foster a culture of compliance and ethical business conduct — one that is founded in our values: Connected, Safe, Committed and Trustworthy.

Find more about corporate governance in our 2019 Proxy Statement

Throughout our Corporate Responsibility Report, we demonstrate our leadership and progress in fulfilling our environmental, social governance responsibilities. We cover performance across 24 issues that are associated with these responsibilities and that are important to our industry and to those we serve. We put special emphasis on 10 focus areas that our stakeholders identified as being of most interest to them through a survey conducted in early 2017.

Aligning Corporate Responsibility with Corporate Strategic Priorities

Through our strategic planning process, the board of directors and executive leadership team identified three strategic priorities that represent the keys to our continued success in achieving our vision to be the preferred and trusted provider of the energy our customers need. These priorities include:

Strong alignment exists between these strategic priorities and our corporate responsibility. The table below demonstrates this alignment to our corporate responsibility focus areas.

Strategic PrioritiesCorporate Responsibility Focus Area

Social Responsibility

Enhance the Customer Experience

  • View our work through customers’ eyes
  • Make it easy for customers to do business with us
  • Offer products and services that our customers value
  • Help strengthen our local communities

Keep Customer Bills Low

  • Carefully manage our costs
  • Continuously improve how we work to improve efficiency without compromising reliability
  • Keep total bill increases at or below the rate of inflation

Affordable Energy. Transform our cost structure to become more efficient and customer focused, while investing in projects that reduce fuel and other expenses for customers.

Reliable EnergyDeliver strong system reliability and outage response capabilities.

Public Safety and Employee SafetyEnsure individuals living and working near our facilities are aware of potential hazards and respond safely to them.

Environmental Responsibility

Lead the Clean Energy Transition

  • Serve customers with cleaner, reliable energy through increased ownership of wind and solar generation and continued operation of our nuclear fleet.
  • Invest in the grid, including advanced technologies and transmission that enable more renewable energy
  • Reduce carbon and other emissions, improving environmental performance
  • Encourage and help enable the electrification or implementation of low-carbon solutions in other industries

Energy Efficiency. Support customers and the communities we serve in attaining their energy conservation goals.

Renewable and Advanced Clean Technologies. Increase the use of economic renewables and position the power grid as a platform for new energy services.

Enhance the Customer Experience

  • View our work through customers' eyes
  • Make it easy for customers to do business with us
  • Offer products and services that our customers value
  • Help strengthen our local communities
Greenhouse Gas Emissions and Air Quality. Continue to pursue a cost-effective clean energy strategy to reduce carbon and other air emissions.

 The Foundation of All Our Efforts

Corporate GovernanceEnsure sound corporate governance and a culture of compliance by focusing on strong practices, independent oversight and shareholder rights.


Corporate Responsibility Governance

Corporate responsibility is embedded throughout our organization and integrated into our governance processes. With strong leadership from our board of directors and executive management team, along with engaged leaders and organizations across the company, we are able to effectively manage risks and opportunities and drive strong performance across a spectrum of corporate responsibility issues. 

The table below describes key aspects of our corporate governance that cover corporate responsibility.

Board Oversight

Our board of directors, led by the chairman, president and CEO, oversees corporate responsibility-related issues and initiatives.

  • Board committees and responsibilities related to corporate responsibility include:
    • The Governance, Compensation and Nominating and Audit committees oversee respectively the Code of Conduct and corporate compliance.
    • The Operations, Nuclear, Environmental and Safety Committee oversees environmental strategy and compliance, safety and operational performance, customer service levels and all aspects of excellence in delivering electricity and natural gas service to customers.
    • The Finance Committee oversees our clean energy investments, investor relations and financial health.
  • The board follows a regular meeting schedule that ensures it is able to consider and address key issues, including those related to corporate responsibility. In addition, it conducts an annual strategy session to consider new and emerging trends, consult with outside experts and assess current strategies and initiatives.
Executive Oversight and Management

The executive team plans and executes on strategies designed to achieve Xcel Energy’s priorities, including corporate responsibility-related issues and initiatives.

  • The executive team is responsible for the strategic direction of the company and sets key initiatives, including growth plans, the clean energy strategy and other corporate responsibility efforts. They consider evolving customer trends and preferences, industry and technology needs affecting our business, developments in the external landscape and policy considerations.
  • Strategies and key initiatives are crafted and executed to strike a balance between reliability, affordability and environmental impact.
  • Our executive compensation is tied directly to company performance, specifically reliability, cost management, customer satisfaction, public and employee safety, achievement of carbon emission reduction goals and financial performance.
Business Area Management

While the entire organization supports our corporate responsibility efforts, specific issues are directly tied to individual areas to manage. We use effective performance management techniques and compensation design to align employees around successful execution of our goals and efforts.

  • General Counsel: ethics and compliance
  • Corporate Secretary: governance, ethics and compliance, strategic planning and disclosure
  • Operations: energy affordability and reliability, fuel diversity, advanced grid and environmental performance
  • Customer and Innovation Office: energy efficiency, customer programs and satisfaction, economic development, security and emerging technology
  • Human Resources: labor practices, safety and community giving
  • Financial Operations: risk management, investor relations and disclosure
  • Nuclear Operations: nuclear generation, safety and waste management
Operating Companies

Our operating companies execute on our corporate strategy and develop and implement plans that address corporate responsibility and fulfill our environmental and social responsibilities.

  • Operating company staff engages with stakeholders to help ensure mutual priorities and goals are addressed.
  • Policy staff develops strategy and engages on energy policy issues, including climate change, environmental policy and sustainability strategy.
  • Resource plans are developed and analyzed for meeting customers’ future energy needs and achieving clean energy and other stakeholder priorities.

Stakeholder Engagement

As a regulated, public utility we can only be successful if we have insight into the needs and priorities of those who our business relies on and serves. Because of this, we regularly engage with our stakeholders and seek opportunities to better understand their interests, concerns and emerging trends. The feedback we receive from these interactions helps to inform our business plans and strategies.

Xcel Energy’s stakeholders are those individuals and groups who affect or are affected by our business operations. They fall within the following general categories:

Our stakeholder engagement is far-reaching and transparent, with regular, ongoing business interactions and special meetings, presentations and proceedings before our state public utilities commissions. Our account management and state and local affairs and community relations teams have always engaged with large customers, city and county governments, influential organizations and individuals, state legislators and policy makers to discuss important service and energy-related issues and projects. We annually report on our lobbying and political contributions, which are governed by corporate policy.  We also have a strong presence in our service territory through our community giving and volunteer support of community initiatives and programs.

In addition to this ongoing engagement, we conducted a special survey in 2017 to better understand our local stakeholders and their priorities related to corporate responsibility. Results from the survey helped to inform the content and focus for this report, as well as our efforts in general.

How We Engage

The table below outlines our regular, ongoing engagement with stakeholders and our response to stakeholder interests.

Stakeholder groupEngagementKey interestsOur response
  • Customer Contact Center
  • Key account managers
  • Personal account representatives for customers in need
  • Customer advocate process
  • Surveys and focus groups
  • Customer communications and account information
  • Special events and meetings
  • Energy service start and stop
  • Service reliability and timely outage response
  • Electric and natural gas safety
  • Energy affordability and money saving opportunities
  • Easy billing and online account management
  • Information privacy
  • Neighborhood construction or repair work
  • Renewable and clean energy
  • Public safety materials, programs and advertising
  • Extensive energy-saving programs and tips
  • Online account management programs and the Xcel Energy app
  • Online outage map and improved outage communications
  • Construction project communications
  • Data privacy process
  • Renewable choice programs
  • Clean energy leadership and strategy
  • Leadership meetings
  • Employee meetings and webcasts
  • Bargaining unit negotiations and communications
  • Employee surveys
  • Employee Communications
  • Quarterly performance connections

  • Market-based compensation and benefits
  • Professional development
  • Communication
  • Recognition
  • Community involvement
  • Engagement in energy policy 
  • Total Rewards statement and tools, such as My Financial Future planning tool
  • Connect4Performance performance management
  • Professional development resources and tuition reimbursement
  • I Deliver and Innovator recognition awards
  • New employee orientation
  • Print, electronic and video communications
  • Volunteer activities and paid-time-off program
  • United Way campaigns and matching gift program
  • Business Resource Groups
  • Diversity and inclusion education
  • Wellness programs
  • Grassroots political events and political action committees
  • Project-specific stakeholder meetings and open house events
  • Community relations staff
  • Partnerships and local memberships
  • Franchise agreements
  • Presentations and speaking engagements
  • Sponsorships and community events
  • Volunteer projects
  • Public safety
  • Project input and communication
  • Community giving
  • Economic development and jobs
  • Support for community goals
  • Renewable and clean energy
  • Energy efficiency
  • Public safety programs
  • Project communications
  • Xcel Energy Foundation giving and United Way campaigns
  • Employee volunteer programs and community board support
  • Programs for customers in need
  • Clean energy leadership and strategy
  • Renewable choice and energy efficiency programs
Legislators and regulators*
  • Policy and legislative involvement
  • Governmental and regulatory staff
  • Regulatory filings and proceedings
  • Political action committees and grassroots employee events
  • Speaking engagements
  • Affordable energy
  • Reliable energy service
  • Renewable and clean energy
  • Climate change and greenhouse gas emissions
  • Environmental protection
  • Responsible corporate governance
  • Continuous improvement and cost management
  • Clean energy leadership and strategy
  • Renewable choice and energy efficiency programs
  • Corporate environmental policy and environmental management system
  • Voluntary emissions reduction initiatives
  • Highly rated corporate governance program
  • Investor meetings, presentations and teleconferences
  • Participation at investor conferences
  • Website
  • Annual report, 10-K, 10-Q, proxy, financial press releases and other disclosures
  • Annual shareholder meeting
  • Stock appreciation and company growth prospects
  • Meet earnings per share guidance
  • Meet long-term EPS and dividend growth objectives
  • Deliver a superior total shareholder return relative to our peer group
  • Solid credit ratings
  • Financing needs
  • Favorable regulatory environment
  • Transparency
  • Risk management
  • Corporate strategy that includes a fair return on investment, utility business investment and stakeholder alignment
  • Clean energy leadership and Steel for Fuel strategy
  • Highly rated corporate governance programs
  • Investor relations communications and mobile app

*Often overlaps with community stakeholders

Identifying Areas of Focus for Corporate Responsibility

Based on stakeholder engagement, research and participation in a number of industry and sustainability forums, we have identified 24 major corporate responsibility issues for Xcel Energy. These issues closely align with the sustainability issues facing the entire electric sector, as identified through an extensive study conducted by the Electric Power Research Institute’s Energy Sustainability Interest Group — of which, Xcel Energy is a member.

In early 2017, using the Global Reporting Initiative methodology to guide us, we conducted an online survey with nearly 1,000 stakeholders to understand which issues are currently most important to the individuals and organizations within our service territory, as well as within our own organization. The results are provided in the chart below.

While all of these issues are important, we consider the issues highlighted in red to be focus areas. They reflect the current priorities of our stakeholders and for our company, where we can have a meaningful impact. Consequently, to the extent we are successful in addressing and managing these issues, we will be delivering real value.

Methodology for Corporate Responsibility Survey

The corporate responsibility survey was conducted internally and designed to have stakeholders identify their top priorities for Xcel Energy’s corporate responsibility efforts. Xcel Energy’s executive leadership also answered the survey to understand our internal priorities. Altogether, the survey was distributed to nearly 1,000 internal and external stakeholders across our eight-state service territory. Approximately 26 percent of potential respondents participated. The respondents represented a good mix of our local stakeholder categories and our service territory.

The survey was based on the 24 corporate responsibility issues we identified for our company. These issues were based on our experience through regular stakeholder engagement, research and participation in a number of industry and sustainability forums. Many of these issues align with industry research conducted by the EPRI Sustainability Interest Group.

Throughout the survey, respondents were asked to prioritize the corporate responsibility issues in different ways and had the opportunity to identify new issues. First, the respondents ranked their priority issue within five categories. These are the responses shown in the graph in the section above. Second, respondents listed their top five corporate responsibility issues without any categories. Lastly, respondents could add new issues and describe any sustainability goals that their own organizations may have and how Xcel Energy could help meet those goals. 

Xcel Energy corporate responsibility issues and definitions, including 10 identified focus areas highlighted below.

Advanced Grid, Cybersecurity, Physical Security Upgrading the power grid with advanced technologies to improve reliability and security; protecting important systems and infrastructure from unauthorized access or attack; drilling emergency scenarios both with and without external stakeholders to ensure effective response to potential events
Air Quality Reducing air emissions other than greenhouse gases from our operations, including nitrogen oxides, sulfur dioxide, mercury and particulate matter, both through emissions controls and fleet transformation
Climate Change and Greenhouse Gas Emissions Managing and reducing the greenhouse gas emissions from our operations, including carbon dioxide, methane and sulfur hexafluoride (SF6) through fleet transformation
Community Giving and Volunteerism Giving both time and money to local nonprofit organizations; supporting energy assistance programs for customers in need
Corporate Governance, Ethics and Compliance Ensuring adherence to the rules, practices and processes that direct and control our company; setting ethical expectations and values and monitoring adherence to applicable laws and regulations
Customer Engagement and Satisfaction Working with customers to understand their needs and improve the service and products we provide; ensuring a positive customer experience with interactions that are focused, simple and transparent; meeting our scorecard objective of building customer loyalty
Employee Safety Adopting, enacting, and promoting effective programs that protect the health and safety of employees and contractors
Energy Affordability Ensuring electricity and natural gas bills are affordable for consumers
Energy Efficiency Providing programs to help customers take control of their energy usage and save money, including traditional rebate programs and advanced home solutions 
Energy Reliability and Emergency Preparedness Providing electricity and natural gas with few to no interruptions; being prepared to quickly repair outages caused by storms or other incidents
Fuel Diversity Minimizing dependence on any one energy source by using a diverse mix of sources to generate electricity
Innovative Energy Programs and Options Offering programs that give customers choice over their energy sources, such as helping them access more wind and solar power or helping them fuel electric or natural gas vehicles
Labor Practices Adopting responsible practices related to employee pay, benefits and equal opportunity
Local Economic Development and Jobs Working with the community to attract and support new business development and economic growth
Nuclear Generation, Safety and Waste Management Maintaining Xcel Energy’s nuclear fleet that provides reliable, carbon-free electricity, in a way that ensures safety and emergency preparedness; safely handling and storing solid waste from nuclear generation
Procurement Practices Doing business with responsible, local and/or diverse suppliers for the equipment, materials and services we purchase
Public Policy Engagement Engaging and collaborating with policymakers and providing input on proposed legislation and regulations
Public Safety Providing education to prevent accidental contact with electric power lines and natural gas pipelines; protecting the public around our facilities and facility operations; ensuring effective emergency response to public safety issues around our facilities
Renewable and Advanced Clean Technologies Increasing electricity generation from clean, renewable energy sources, including wind farms and solar power plants; deploying advanced technologies to reliably manage higher levels of wind and solar energy
Technology Research and Demonstration Participating in projects to test advanced energy technologies that have potential for providing customers with new products and services in the future; supporting industry research efforts through financial contributions, staff involvement and demonstration projects
Waste Management Preventing and reducing waste produced from our operations, including coal ash; reusing or recycling waste instead of disposing of it in landfills; operating power plants fueled by waste
Water Quality, Availability and Management Ensuring the availability of water for electricity generation and all other users; protecting water quality
Wildlife Protection and Biodiversity Avoiding or minimizing impacts to protect species and their habitats; supporting raptor habitat and providing education and conservation opportunities on raptors
Workforce Development Maintaining a workforce of the right size and skill profile, includes our talent management strategy and diversity and inclusion efforts; engaging in community efforts to develop pipeline of future employees; providing competitive employment opportunities and supporting diverse business resource groups


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