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Customer Support

Custom Efficiency for Trade Partners

Help customers earn rebates on unique, energy-saving projects and earn trade incentives

Increase the sales of your company's energy-saving equipment with assistance from our Custom Efficiency program. This program is designed for projects and equipment that save energy but do not fit the requirements for standard rebate offerings. Our customers can earn custom rebates on a wide range of energy-saving solutions. Because we evaluate each project, pre-approval is required before purchasing equipment or making improvements in order to qualify.


  • Rebates up to $400/kilowatt (kW) of electricity saved
  • Rebates up to $5/dekatherm (Dth) of natural gas saved
  • Rebates make measures more affordable, and they may help sell more energy-saving solutions
  • Shorten customer payback periods and improve return on investment
  • Once the project is approved and completed, you could earn a trade incentive:
    • Custom Efficiency trade incentive: 10 percent of the customer's rebate amount, up to $5,000
    • To earn trade incentives, sign up to get an Xcel Energy Trade Partner ID, then be sure to include it on your customers' rebate applications or preapproval forms. You'll automatically receive your trade incentive on qualifying projects.


To qualify, your customer must:

  • Be a natural gas and/or electric customer of Xcel Energy in a participating state
  • Receive preapproval before purchasing and installing equipment

How to Get Started

Questions for us?
Call your account manager or an energy advisor at 855-839-8862.

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Energy Saving Tip

Have your home checked for leaky ducts, drafts around doors and windows, fireplace dampers, and other places where air might escape.

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Break Ground, Not the Law

Always call 811 before digging in your yard to avoid hitting buried gas or electric lines. Not only is it the safe thing to do, but it's the law.