Customer Support

Custom Efficiency for Trade Partners

Help customers earn rebates on unique, energy-saving projects and earn trade incentives

Increase the sales of your company's energy-saving equipment with assistance from our Custom Efficiency program. This program is designed for projects and equipment that save energy but do not fit the requirements for standard rebate offerings. Our customers can earn custom rebates on a wide range of energy-saving solutions. Because we evaluate each project, pre-approval is required before purchasing equipment or making improvements in order to qualify.


  • Rebates up to $400/kilowatt (kW) of electricity saved
  • Rebates up to $5/dekatherm (Dth) of natural gas saved
  • Rebates make measures more affordable, and they may help sell more energy-saving solutions
  • Shorten customer payback periods and improve return on investment
  • Once the project is approved and completed, you could earn a trade incentive:
    • Custom Efficiency trade incentive: 10 percent of the customer's rebate amount, up to $5,000
    • To earn trade incentives, sign up to get an Xcel Energy Trade Partner ID, then be sure to include it on your customers' rebate applications or preapproval forms. You'll automatically receive your trade incentive on qualifying projects.

Examples of projects that have earned Custom Efficiency rebates:

Non-standard lighting, cooling, heating, motors, VFDs, refrigeration, compressed air, or other equipment that does not have a standard/prescriptive rebate
Battery charger Compressed air Controls
Elevator Equipment adjustments Heat pump
Heat recovery High speed dock door Humidification
Ice rink equipment Injection molder Ozone laundry
Printing press Process change Roof
Welder Windows Add more...


To qualify, your customer must:

  • Be a natural gas and/or electric customer of Xcel Energy in a participating state
  • Receive preapproval before purchasing and installing equipment

How to Get Started

Important: Steps 1-3 must be completed and pre-approval received before equipment is purchased by the customer.

Step 1: Gather the proposed project's equipment specifications. This may include a proposal, information sheets from the manufacturer and/or any information you have about the proposed technology. These items will be used in Steps 2 and 3.

Step 2: Fill out a Custom Efficiency Workbook. This workbook will be used in Step 3.

Step 3: Please complete a Custom Efficiency Application (PDF) or an Online Application.

If you complete a PDF application, email the application (including customer signature), workbook and specifications from steps 1 and 2, to the customer's Xcel Energy representative or

If you complete the Online Application, please attach the workbook and specifications from steps 1 and 2 below when prompted in Step 4 of 6. Upon completion, the online application system will send an email to the customer requesting electronic signature which triggers the evaluation.

Questions for us?
Call your account manager or an energy efficiency specialist at 855-839-8862

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