Xcel Energy

Customer Choice

While it might seem that a regulated utility like ours is limited in its ability to offer customers choice about their service, we have found a number of ways to give customers options within the parameters of a regulated industry. We provide diverse and innovative programs that allow customers to conserve energy and to choose renewable energy. Customers are taking advantage of these choices in large numbers and have expressed strong satisfaction with their ability to select programs and options that best meet their individual energy needs. We also are working to meet the fueling needs of customers who choose to drive electric and natural gas vehicles as more of these vehicles become available to the markets we serve.

About the Report

We published our first corporate responsibility report (formerly known as the Triple Bottom Line report) in April 2005, with the contents covering the 2004 calendar year, and we have published a similar report in each following year. Our report is based on Global Reporting Initiative (GRI) G3 Sustainability Reporting Guidelines, the most widely used sustainability reporting framework in the world. Additionally, we incorporate the GRI’s Electric Utilities Sector Supplement indicators wherever possible.

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About the Report