Customer Support

David Hudson

President, Xcel Energy - New Mexico, Texas

David Hudson is president of Xcel Energy - New Mexico and Texas.

From 2010 through 2013, Hudson served as vice president, Customer and Community Relations. A native of Lubbock, Hudson began his career in 1983 as a rate engineer, becoming director of regulatory administration in 1997. Hudson testified and led multidisciplinary teams in preparing, executing, and negotiating retail rate and regulatory proceedings in Texas, New Mexico, Oklahoma, Kansas, Colorado, and Wyoming, including testimony before federal regulators in Washington, D.C. Active in many legislative negotiations, Hudson assumed responsibility for SPS’s strategic planning in 2008, after 25 years in the regulatory arena. With a detailed understanding of SPS activities and operations, he served on numerous influential committees, representing customer interests at the Southwest Power Pool and Federal Energy Regulatory Commission.

Hudson earned a Bachelor of Science in industrial engineering from Texas Tech University, and a Master’s of Business Administration from West Texas State University. He is a Texas licensed professional engineer.

Hudson volunteers with United Way and serves on the boards of numerous civic groups, including Amarillo Parks and Recreation Commission, The Bridge child advocacy center, and Panhandle Twenty/20 strategic planning group.

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